Social Media Campaigns
The National Institute on Alcohol Abuse and Alcoholism (NIAAA) was seeking a design solution that effectively communicates its mission, promotes awareness, and provides information on alcohol abuse prevention and treatment.
Defining a Messaging North Star
Effective messaging is crucial in raising awareness, promoting behavioral change, and combating alcohol abuse. NIAAA has developed a comprehensive messaging platform aimed at inspiring change and reducing the impact of alcohol abuse.
Winning the Work: NIAAA Social Media Support
By creating visually appealing graphics to promote the mission of the NIAAA this Instagram Poll served as a gateway series of graphics to branch into winning this new client work.
Ride Through the Inside: Alcohol's Body Effects
Discover how alcohol impacts the body's organs. Navigate through the heart's beats, dodge liver damage, witness brain function impairment, and endure pancreatic chaos. Experience short-term and long-term effects, gaining insight into alcohol's impact while enjoying classic pinball excitement. Are you ready to uncover the sobering reality within? Let's begin the journey!
Protecting the Teen Brain from Alcohol
This short animated video shows the teen brain as a construction site—still building and wiring. When alcohol hits, it’s like a flood, causing damage that can set back progress or leave lasting effects. Protect your brain while it’s still under construction.
Alcohol Unsubscription Box
The Alcohol Unsubscription Box campaign is a playful, mock-infomercial-style video and social series that flips the script on today’s subscription culture. In a world where we sign up for everything, this campaign suggests that the smartest choice for your health might be unsubscribing—from alcohol. With humor and a dose of truth, it encourages viewers to rethink their habits and consider the benefits of opting out.
Coping With Holiday Stress Animation
The holiday season can be both joyful and overwhelming. Amidst the celebrations and gatherings, it is not uncommon to experience increased stress and anxiety. Recognizing the importance of mental well-being, the NIAAA released a helpful video guide on coping with holiday stress.
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Body Effects of Drinking Series
Alcohol consumption has significant effects on the human body, impacting both physical and mental well-being. This campaign aims at giving individuals the ability to recognize the importance of understanding these effects.
Healthy Hobbies Drinking Series
Finding alternative activities to replace drinking can be instrumental in maintaining a healthy and fulfilling lifestyle. Recognizing the importance of promoting positive choices, NIAAA advocates for engaging in healthy hobbies as an alternative to drinking.
High School Graduation Video
This milestone video showcased our enhanced social media productions with a bigger budget. Skillfully depicting the journey of a diverse family, we emphasized the importance of laying a strong foundation for children's healthy relationship with alcohol. This breakthrough project propelled us into animated storytelling endeavors.
Sober October Animation
This is the first video in the series of the sober curious movement. We wanted to ensure that NIAAA was included in the conversation. We created an animation around the positive effects of taking a month off of drinking for ‘Sober October’.
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Dry January Animation
This is the third video in the series of the sober curious movement. This video supports the sober curious movement and continues to look at the positive effects of taking a month off of drinking during ‘Dry January’.
This post garnered broader attention beyond NIAAA, receiving shares from influential figures such as Miriam E. Delphin-Rittmon, Ph.D., the SAMHSA Leader.
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