Social Media Campaigns
The National Institute on Alcohol Abuse and Alcoholism (NIAAA) was seeking a design solution that effectively communicates its mission, promotes awareness, and provides information on alcohol abuse prevention and treatment.
Defining a Messaging North Star
Effective messaging is crucial in raising awareness, promoting behavioral change, and combating alcohol abuse. NIAAA has developed a comprehensive messaging platform aimed at inspiring change and reducing the impact of alcohol abuse.
Winning the Work: NIAAA Social Media Support
By creating visually appealing graphics to promote the mission of the NIAAA this Instagram Poll served as a gateway series of graphics to branch into winning this new client work.
Ride Through the Inside: Alcohol's Body Effects
Discover how alcohol impacts the body's organs. Navigate through the heart's beats, dodge liver damage, witness brain function impairment, and endure pancreatic chaos. Experience short-term and long-term effects, gaining insight into alcohol's impact while enjoying classic pinball excitement. Are you ready to uncover the sobering reality within? Let's begin the journey!
Alcohol Unsubscription Box
If only it were that easy to "unsubscribe" from alcohol. This campaign targeted those starting to drink problematically, using '80s and '90s-style infomercials to highlight the benefits of rethinking drinking for Sober October. Supported by static visuals and video, it injected humor into an NIAAA project, earning the trust of a serious scientific client to take a creative approach.
Coping With Holiday Stress Animation
The holiday season can be both joyful and overwhelming. Amidst the celebrations and gatherings, it is not uncommon to experience increased stress and anxiety. Recognizing the importance of mental well-being, the NIAAA released a helpful video guide on coping with holiday stress.
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Body Effects of Drinking Series
Alcohol consumption has significant effects on the human body, impacting both physical and mental well-being. This campaign aims at giving individuals the ability to recognize the importance of understanding these effects.
Fetal Alcohol Spectrum Disorders (FASDs) Animations
FASDs are a group of preventable conditions that can occur in individuals whose mothers consumed alcohol during pregnancy. To address the critical issue of FASDs and promote prevention efforts, the NIAAA has launched a comprehensive video campaign.
Healthy Hobbies Drinking Series
Finding alternative activities to replace drinking can be instrumental in maintaining a healthy and fulfilling lifestyle. Recognizing the importance of promoting positive choices, NIAAA advocates for engaging in healthy hobbies as an alternative to drinking.
Alcohol Use Disorder (AUD) Series
AUD is a significant public health concern that affects millions of individuals worldwide. This campaign series is aimed to raise awareness, provide support, and promote recovery.
High School Graduation Video
This milestone video showcased our enhanced social media productions with a bigger budget. Skillfully depicting the journey of a diverse family, we emphasized the importance of laying a strong foundation for children's healthy relationship with alcohol. This breakthrough project propelled us into animated storytelling endeavors.
Sober October Animation
This is the first video in the series of the sober curious movement. We wanted to ensure that NIAAA was included in the conversation. We created an animation around the positive effects of taking a month off of drinking for ‘Sober October’.
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Spring Body Effects Animation
This is the second video in the series of the sober curious movement. This animation highlights the benefits of dry months impact on individuals' health and well-being during spring.
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Dry January Animation
This is the third video in the series of the sober curious movement. This video supports the sober curious movement and continues to look at the positive effects of taking a month off of drinking during ‘Dry January’.
This post garnered broader attention beyond NIAAA, receiving shares from influential figures such as Miriam E. Delphin-Rittmon, Ph.D., the SAMHSA Leader.
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