A New Brand For a Historic Movement
The logo rebrand for the campaign "Let's Stop HIV Together" (LSHT) aims to convey a powerful and inclusive message of unity and collective action in the fight against HIV.
Launched 2009
Refreshed 2012
Logo Exploration
These concepts explored unique ways to capture the essence of the organization's mission and vision while creating a memorable visual representation.
Design Evolution
The design evolution process for LSHT involved experimentation, creativity, and iteration.
Brand Guide
The brand guidelines document for LSHT consolidates essential information necessary for the consistent and effective implementation of the LSHT brand.
Developing a Content Rule Structure
Developing a content rule structure for LSHT was crucial to ensure consistency, accuracy, and effectiveness in communicating the organization's messaging and mission. It ensured brand alignment and target audience relevancy for every piece that was produced.
Headline
White box
Ribbon text
Logos
Website
We developed the LSHT website to become a dedicated platform that aims to raise awareness, provide education, and promote solidarity in the global fight against HIV/AIDS.
Awareness Day Campaign Graphics
Awareness days prompt us to pause and reflect. We drew inspiration from the LSHT branding to develop impactful campaigns that highlight the significance of being aware of one's HIV status, prevention, treatment and other relevant topic areas.
English
Spanish
Infrastructure Support Process
Behind the powerful message of "Let's Stop HIV Together" lies a robust infrastructure of support, ensuring that the movement reaches every corner of the United States.
Real World Examples
In the global fight against HIV, the "Let's Stop HIV Together" movement continues to inspire action and change. Across the world, individuals, organizations, and communities are coming together, utilizing the power of this rallying cry to make a real difference. Here are just a few examples of how this movement is shaping our world:
