The groundbreaking work of the CDC Division of HIV and AIDS in developing impactful graphics has played a pivotal role in the fight against the HIV epidemic. These foundational graphics, meticulously designed and strategically implemented, have served as powerful tools in raising awareness, promoting prevention, and facilitating education and lead to the branding of Ending the HIV Epidemic.
Driven by a commitment to public health and by a vision for a world free of HIV, the Division's graphics have transcended traditional boundaries, capturing attention, and sparking conversations. Recognizing the impact of these visual communications, the CDC has harnessed their potential by integrating them into the comprehensive initiative of Ending the HIV Epidemic.
What Is Ending the HIV Epidemic in the U.S.?
Ending the HIV Epidemic (EHE) is a bold plan announced in 2019 that aims to end the HIV epidemic in the United States by 2030. Agencies across the U.S. Department of Health and Human Services (HHS) developed an operational plan to pursue that goal accompanied by a request for additional annual funding.
Forging an Emblem of Progress: Creating the Logo
At the forefront of this graphics suite is the impactful EHE logo, which serves as a powerful symbol of unity and commitment in the fight against HIV. Its distinctive design, incorporating elements that represent the multi-sectoral approach of the initiative, visually encapsulates the mission to End the HIV epidemic.
Executing a Groundbreaking Campaign
The EHE Graphics suite encompasses a diverse range of visual assets designed to support the initiative's goals. From the distinctive Ending the HIV Epidemic logo to fact sheets, PowerPoint slides, policy documents, web banners, and social media graphics, this comprehensive collection plays a vital role in communicating key messages and raising awareness about the initiative.
State of the Union
In close collaboration with the CDC, HHS and the White House Communications Office, this suite of graphics was created and promoted on the CDC, HHS and NIH channels during the 2019 State of the Union Address.
The Goal
The initiative seeks to reduce the number of new HIV infections in the United States by 75 percent by 2025, and then by at least 90 percent by 2030, for an estimated 250,000 total HIV infections averted.
Key Strategies
The EHE initiative focuses on five key strategies that, implemented together, can end the HIV epidemic in the U.S.: Diagnose, Treat, Prevent, Respond and HIV HealthForce.
Social Media Graphics
These campaign graphics were shared by HHS Secretary Dr. Alex Azar, Assistant Secretary for Health, Admiral Brett Giroir, National Institute for Health Director (NIH), Francis S. Collins, National Center for HIV, Viral Hepatitis, STD and TB Prevention (NCHHSTP), Jonathan Mermin, CDC Director, Robert R. Redfield, the HIV.gov website, CDC HIV/AIDs website and more.
Website
The EHE website launched to support the key campaign goals. This landmark initiative aimed to accelerate progress in preventing new HIV infections, improving access to care, and promoting health equity.
