Celebrating 30 Years of Injury Prevention
The newly introduced Twitter graphics for CDC Injury Prevention embody the organization's commitment to injury prevention and commemorate three decades of dedicated efforts in this field.
Brainstorming Sessions
These sessions bring together a collaborative team of experts, designers, and communicators. In these dynamic sessions, we delve into injury prevention research, trends, and data to generate compelling ideas. Our team focuses on what creative potential with concise messaging that grab the audience's attention on Twitter.
Concept Sketching
During this process we begin visualizing and tackling the complex topics and challenges surrounding injury prevention and control. Through a careful selection of visuals, inclusive language, and culturally sensitive design, this step ensures that the graphics effectively engage diverse populations and inspire action towards injury prevention.
The Evolution of an Illustration
Illustration is an iterative process and an evolution. Shown here you’ll see an example of how we take a blank canvas and transform into the start of our social media concept, stroke by stroke.
Twitter Graphics
These graphics serve as visual representations of CDC's mission, aiming to raise awareness, disseminate vital information, and engage the online community in discussions surrounding injury prevention.
Choose Your Own Adventure Animations
Research shows that people who are socially connected with stable and supportive relationships are more likely to have better mental and physical health outcomes. This concept, focuses on the value of social connectedness and simple ways to improve it.
It involves the idea of going one step further to become more connected with your friends and family. For example, if you haven’t spoken to someone in a while, send them a text. If you’ve recently texted, give them a phone call. Connection methods can escalate to video calls and to meeting someone in person.
Creating Safe Places for Youth Animation
As the school year nears its end, ensuring a safe environment for children and teens becomes increasingly crucial. Access the resources available on the CDC Injury Center website to bolster these efforts.
Papercut Art to Highlight Bullying Prevention Efforts
For Bullying Prevention Month, the CDC Injury Center created resource posts for parents/caregivers, educators, and community members. The papercut art style, with its layered design, symbolizes the various actions and efforts needed to help. This approach aligns with the theme of "shining a light" on helpful actions, emphasizing that meaningful change comes from deliberate and thoughtful acts.
Preventing Falls & Injury Animation
As fall brings beautiful colors and cooler weather, it's crucial to be mindful of fall hazards, especially for Americans aged 65 and older. This post creates an opportunity to learn how to reduce the risk of falling, ensuring a safer and healthier season ahead.
Harnessing Success Metrics on Twitter/X for Impact
Despite Twitter/X fluctuations, our CDC Injury channel consistently outperforms others in the government space. In October 2023, our posts on X for World Mental Health Day achieved impressive metrics with 178,594 impressions, 1,190 engagements, and a potential reach of 11,842,649. In November 2023, ICF Next created an ambient animation on X for National Family Caregiver Month, yielding 111,947 impressions, 825 engagements, and 747 clicks at a low cost per engagement of $0.30, demonstrating efficiency and cost-effectiveness.
Bullying Prevention Animation Case Study
In October's Bullying Prevention Month, we initiated a project to create a powerful animatic. A skilled creative team came together for video storyboarding. Our goal was to raise awareness, promote empathy, and foster a safer environment by educating viewers about the impact of bullying and inspiring action to prevent and address this issue.
Bullying Prevention Storyboard Conception
The CDC's video storyboarding process for injury prevention and bullying brings together a skilled team of creatives. CDC's video storyboarding process creates impactful videos for injury prevention and bullying. Careful planning and compelling storytelling raise awareness, promote empathy, and inspire action to address this issue.
Bullying Prevention Two Column Script
The widely used two-column script format merges visuals and the anti-bullying message. This potent tool crafts compelling stories. The left side covers visuals - shots, effects, diversity. The right side hosts audio - dialogue, effects, music.
Bullying Prevention Style Frames
By using storyboards, we breathe life into style frames, weaving a compelling narrative that resonates with our target audiences.
Bullying Prevention Finalized Video
The video on recognizing the signs of bullying and prevention strategies for parents for the CDC injury case study has finally come together. Each carefully crafted segment seamlessly weaves together to create a comprehensive resource. This video is poised to empower parents with the knowledge and tools needed to protect their children from bullying, making a significant contribution to the field of injury prevention.
Impressive Twitter/X 24 Hour Boosted Metrics
We allocated $350.00 to boost a Twitter post addressing CDC Bullying as the month drew to a close. Our boosting campaign spanned from October 30, 2023, to November 3, 2023. Astonishingly, within just 24 hours, we observed performance metrics that greatly surpassed the usual engagement levels for content on this platform. Our post amassed an impressive 21,500 views, garnered 11 likes, was reshared 5 times, bookmarked 6 times, and even received a valuable, relevant comment. Typically, this channel maxes out at around 1,000 views for most content.
We proudly received two Gold Hermes Awards, two Silver Telly Awards, and a Bronze at the MASHSMD Marketing Excellence Awards for this piece.
